The Franchisee: Joy Vertz

Joy Vertz, owner of Drybar in Wisconsin and Illinois; founder of Shoot the Moon Photography. The Franchise: Irvine, California-based Drybar has gained a nationwide following for its signature – and only – service: the blowout. Since 2008, the company has expanded to approximately 150 independently owned and operated shops across the U.S. Clients choose from Drybar’s menu of styling options, ranging from a Classic Blowout to Uptini (aka an updo), all done using Drybar brand hot tools and line of hair products. October 2016: After running her Mequon-based Shoot the Moon Photography studio for two decades, Joy Vertz was considering her next career move. Her husband had suggested she open a franchise. Later, on a trip to New York City, Vertz discovered Drybar.

“It was such a fun experience. The women were having champagne, it was a party in there. … I was literally sitting in the chair getting […]

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